Cedars-Sinai
For this campaign we needed to change the perception of Cedars-Sinai as being the hospital for celebrities. To do this we emphasized the fact that this is a non-profit hospital delivering the highest level of care to everyone. Our messaging had an emotional tie: "our medical staff are not only great doctors but good listeners – your partner in achieving wellness."
Banner Ads - “Your Partner in Wellness”
Poster for Cedars-Sinai Fertility Center
OOH
This campaign for Cedars-Sinai Foot and Spine Center was posted at Los Angeles area malls. The media was placed where our target audience was often found, so our creative combined the idea of shopping with back and foot related issues.