Cedars-Sinai
For this campaign we needed to change the perception of Cedars-Sinai as being the hospital for celebrities. To do this we emphasized the fact that this is a non-profit hospital delivering the highest level of care to everyone. Our messaging had an emotional tie: "our medical staff are not only great doctors but good listeners – your partner in achieving wellness."
Banner Ads - “Your Partner in Wellness”
Poster for Cedars-Sinai Fertility Center
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