I am a hands-on Sr. Art Director with experience working on national brands at top agencies, in-house creative teams and non-profits. Executing all aspects of creative including production, strategy, branding and project management. High level concepts from brief to final executions including: emails, banner ads, social, landing pages, broadcast, print, OOH,
direct mail, collateral & event signage.
Conceptual thinker creates unique ideas while still executing identity systems and staying on brand.
Highly organized problem solver, thrives in fast-paced environment managing multiple projects on tight deadlines.
Expert at overseeing designers, production artists, and coordinating resources to finish on schedule.
Partner with writers, account execs building client relationships and promotes positive team environment.
Acura spot selected as Adweeks “Best Spots”, Awards: New York Directors Show, Beldings, Addys, Obie
Freelance - Senior Art Director March 2010 - current
Accounts: Chase United Credit Cards, SilverSneakers Health & Fitness, Honda, Acura, Century 21, KB Homes, Coldwell Banker, Sanwa Bank, Bohemia Beer, Caesars Palace, Hilton, Sheba, Maglight, LA World Airports, Scuba Schools of America, Weight Watchers, Tiffany, Chief Auto Parts, McDonalds, El Pollo Loco, LA tourism, Peoplepc,
Ideaology - Senior Art Director (various dates: contract) Sept 2022 - August 2023 (current)
Client: Bank Of Hawaii - various assignments including concepts for social and print; design work, stock searches
Quigley-Simpson - Senior Art Director (contract) Nov 2019 - Oct 2020
Worked on animated banner ads and social for SilverSneakers Health and Fitness program. Also created multiple
banner ads for Chase United Credit Cards
Kern - Senior Art Director (contract) July 2017 - March 2018
Have been brought for multiple long term gigs to concept and design original digital and direct mail campaigns
for DirecTV (internet, wireless & TV) and American Express
MXM - Senior Art Director (contract) March 2014 - Feb 2016
My focus was creating compelling digital campaigns (banner ads, emails, landing pages ect) CRM, print and direct mail for
National Education Association, TGIFridays, Allergan, Hallmark
Euro RSCG - Senior Art Director (contract) July 2011 - March 2013
I worked on concepts for broadcast for a variety of accounts: Bissel, US Humane Society, and Reverse Mortgage
Directpartners - Senior Art Director (contract) Feb 2009 - July 2010
I created the main branding vehicle for their PeoplePC account –a division of Earthlink. This character referred
to as “stick man” effectively reflected the simple/easy strategy. This resulted in an increase of membership that
went from thousands to millions in just two years
Fraser Communications - Senior AD/CD April 2004 - July 2007
Was brought in as Sr Art Director then took over as the Creative Director for our clients: United way of LA,
Aids Healthcare, Cedars-Sinai, East West Bank, LA World Airports, MWD of California. Duties: oversee studio and
production department, hired and managed multiple freelance creative teams
Dailey & associates - Art Director May 2002 - Dec 2004
Created and design branding campaigns for national accounts: K&B Homes, Vons, Nestle, Mondavi Winery
Education
Utah State University, B.A. Advertising Design
Honors: “Outstanding student in Advertising” Dean’s List
Hobbies: painting, live music, travel and photography: https://marylawrence.myportfolio.com/work, https://www.instagram.com/mklawrencepics/ https://www.instagram.com/marylawrenceart/
Download Resume: Lawrence_Resume